Having a dedicated photo studio is a dream of many photographers. Whether you’re starting out in the business or just want to do photography part time, a photography workspace stocked with your studio equipment can be a haven where creativity flows and magic happens. However, in this economy, many photographers just can’t afford the risk and financial investment a dedicated photo studio requires. Fortunately, there are ways to set up a photo studio on a budget; here’s how:
For the self-employed photographer, busy seasons are a blessing; however, if you’re not prepared, they can feel like a curse. Aside from wedding season, the holidays are one of the busiest times for a photography business, especially a portrait photographer. The holidays are prime time for annual family portraits, children’s photography and greeting card photos with Christmas backdrops. While it is a fun and festive time of year, if you’re not prepared, it could mean stress, missed deadlines and negative word-of-mouth.
As a photographer, you might sometimes worry about how to make sure you reach your target audience, attracting new clients to hire you for their specific needs, especially for event photography. While focusing photography marketing on new clients is always a worthwhile venture, it is just as important to focus on client retention. Making sure you continually market to your existing clients works for you on multiple levels. First of all, having a steady stable of clients who know who to call for an upcoming event is money in your pocket. And of course, once you have happy clients who continue to call on you for your services, you get the second tier of photography marketing with good word-of-mouth. When you have pleased your clients so thoroughly that you receive clients without doing anything other than your job, you have done well.
Everyone’s watching their spending these days, and when cash is tight, on the surface it can seem like a good idea to skimp on professional photography. Whether it’s for family portraits or other times where professional photography is called for, it may seem tempting to do the work yourself or hire a friend or family member to take on the job at a discounted rate. While you might save money in the short term, there are a number of perils to doing so. (We explored them in depth in the recent post, 8 Reasons Why You Should Hire a Professional Photographer.)
Choosing amateur-level work over professional photography for family portraits or event photography means you run the risk not doing justice to your most priceless moments and memories. Saving a bit of cash at the expense of professional photography just isn’t worth it; the education, experience, professionalism and results from a professional photographer all create a less stressful experience and far greater results. From family portraits to weddings to getting a new pet, life is full of precious moments you’ll want to be able to look back on years from now. Here are 10 of the most pivotal times to consider booking a professional photographer:
If you enjoy professional photography, a job in the photography industry could be the career of your dreams. While you can choose to become self-employed or work freelance, many photography jobs are available at established companies as well. There is a huge variety of different types of photography jobs out there, but it can seem challenging at first to find and connect with them.
Of course, you’ll have to start by choosing an area of focus in photography; what is it that you love to photograph most? What is your passion when it comes to photography? Do you love the energy and variability of being a wedding photographer, or do you prefer a more structured environment? There are a vast number of specialty areas for photography; however, some offer more prevalent employment opportunities than others:
Everybody knows them — that relative or family friend who’s really into photography, but has no intentions of ever quitting their “day job.” It’s a passion or hobby they reserve for evenings or weekends; they show you their photos on a regular basis, and their work is pretty good. They shoot mainly urban and nature scenes, and perhaps have had some of their work published. They may even own the latest and greatest in camera equipment and the best lenses and accessories.
If you’re on a budget (and who isn’t), when it comes time to find a portrait or wedding photographer, you may naturally consider enlisting your friend or relative. They’ve offered their services to your family many times, always at a reduced rate… but before you choose an amateur over someone offering professional photography, take heed: when it comes to your most pivotal and precious moments and memories, saving a bit of cash in lieu of professional photography just isn’t worth it. Here are the top eight reasons to hire a professional photographer: