If you are interested in getting in to a niche photography market, you may consider entering the exciting world of food photography. As the name implies, food photographers capture enticing, rich images of food. This business is a commercial specialty. Food photographers strive to provide the appealing presentation of food products for use in marketing materials, packaging, and restaurant menus. In order to earn a reputation as an exceptional food photographer, you will need to work with a support team consisting of an art director, a food stylist, and several assistants. These creative artists will ease the process of breaking into food photography business. The main objective is to produce mouth-watering arrangements that capture the audience’s attention. Here are 8 tips to launch you into your niche career.
1. Establish a MoodEstablish a mood: exotic, luxurious, fun. Depending on the food or food group, you have many options.
2. Choose a Photo BackdropChoose a photography background that supports your mood. A neutral colored background allows the food to stand on its own. A rich brocade adds elegance. A white seamless paper backdrop works best for emphasizing the product.
3. Use PropsUse props that enhance the food’s ethnicity or regionalism. Chopsticks and flat serving containers for Japanese fare, seashells for lobster, etc.
4. Control ShadowsUse lighting and backgrounds that control shadows. Fewer shadows or no shadows produce better photos.
5. Shoot AnglesBe prepared to shoot angles quickly. Ice cream melts, melted cheese cools, and steam evaporates.
6. Follow the Rule of ThirdsFocus on the rule of thirds to draw your viewer to the food. Maintain a solid balance between the food and the props.
7. HighlightEmploy highlighting techniques. Use vegetable oil to add a light shine for contrast.
8. Appeal to the SensesAppeal to the audience’s senses. A steamy bowl of soup will conjure up flavors and smells in their minds, or using a crisp lemon can excite their taste buds.
-Backdrop Express Photography Team
Interested in learning more about food photography? Check out How to Take Great Food Pictures!
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