Is your photo studio conveying the message you want to send to clients, potential customers and even your employees? Does your studio photography setting offer a warm, friendly yet professional vibe to people from the moment they set foot in the door to while they’re posing in front of your camera? Every decision you make about your business sends a message, right down to your carpeting and wall paint choices. First impressions count, and while a thoughtfully-designed reception area and studio can make people feel at ease, clutter and carelessness can have an off-putting, even repelling effect.
Photo Studio Feng ShuiFor some people, getting their picture taken is an experience that’s fraught with nerves and anxiety. They are worried about being the center of attention and concerned about how their photos will turn out. In these cases, the last thing you want to do is give them any other reasons to feel even more uncomfortable. A frenetic or disorganized environment not only reflects poorly on you and your business; it will also make your job as a photographer more difficult. The more relaxed your clients can be, the better your shoots will go. Making your photo studio as welcoming as possible is a key component to success. Feng Shui is an ancient Chinese art of optimizing the flow of energy in a space. While it’s a fairly complex system, fortunately you don’t have to be versed in all its nuances to reap the benefits. Its key principles can be an excellent starting point for creating the ideal studio photography environment.
Clear the ClutterThe cardinal rule in Feng Shui (and in creating a comfortable, welcoming business environment) is to minimize extraneous clutter. Clutter can take the form of stacks of papers that need filing as well as too many design elements on a wall or table. While you’ll want to display your best photos around your studio, there’s no need to fill every square inch with framed portraits. Select the work that is most representative of you and strive for symmetry to avoid a “collage-like” effect. There’s something very appealing about minimalism and the intelligent use of white (blank) space. As a photographer, you strive for the most artful and appealing compositions in your photos; why not also do this in your photo studio design and decor?
Harmony, Balance and FlowFeng Shui advocates the optimal flow of energy throughout a space. Take care not to have large objects or design elements impeding the flow of energy (and customers) into your door and studio. Consider having one focal point piece in the waiting room/reception area, such as a Victorian couch, a contemporary-design coffee table, or one of your best photos in an ornate frame displayed on an easel. Allow the rest of your carefully-chosen design elements to surround/support it harmoniously, creating a natural pathway of energy leading back to your shooting area. Symmetrical elements can have a soothing effect; think matching lamps or sculptures framing a door or window. Your color palette should reflect your taste, style and personality in a way that is warm and inviting. If your space is large and open, consider using folding screens to delineate key areas like an office, waiting room, staging area and computer editing/printing area.
Storage SolutionsWhile there is a certain amount of equipment needed to run your studio optimally, there’s no need to have it all out all of the time. While staples like your favorite lighting equipment and most-used muslin backdrops can be left out for maximum efficiency and convenience, things like extra props and specialty diffusers or reflectors should be tucked out of sight when not in use. Install adequate shelving with hinged or sliding doors so that your photo studio maintains a sleek, professional and organized feel.
The Finishing TouchesOnce you’ve designed the basic framework for your ideal studio setting, add some selective finishing touches. Outfit the client bathroom or changing area with a hand mirror, lint brush, lotion, etc. Favor decor and details that help every aspect of your business to feel relaxing and inviting. When it comes to success in studio photography, how your clients feel is at least half the equation. Use these ideas for creating a welcoming photo studio, and you’re likely to enjoy lots of referrals and repeat business.
How often do you update your studio decor and layout?
-Backdrop Express Photography Team
Interested in learning more about opening up a home photo studio? Check out: How to Set Up a Photo Studio on a Budget!
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